believes that they were the first to open the door to "likes." At the time, Andrew Pile, vice president of Vimeo, thought the concept of users pressing "Digg" to top content in news aggregator Diggs was great, so they got the inspiration for users to "like". At that time, the major online communities were faced with the problem that users could not accurately find good content. Rob Manuel, founder of messaging platform B3ta, also saw the button as a solution early on: I need a mechanism to handle a lot of image and text content. It is really tiring to read them one by one. To find the best content for the homepage and email push, you must give users a simple and clear voting sms marketing service mechanism. I want to use a combination of user and administrator filtering, where users select good content, and then the administrator makes the final decision. Vimeo has since become a hot social media site with no hype at all, and "likes" are one of the easons. In 2007, FriendFeed really released and promoted the Like button as a new feature. After Facebook acquired FriendFeed in 2009, this feature was officially integrated into Facebook, and it set off a larger social wave. After Facebook, major social media sites such as Tumblr, Instagram, and Twitter have all begun to use this feature, and various symbols such as "stars", "loves", and "smiley faces" appear. In 2010, YouTube also transformed its