Importantly the HTML layout has to be in keeping with your Email Database branding and corporate image. You can get or create HTML templates to use in that regard, and then place the property detail inside the template. Format some of your emails to be read on a small Email Database smart-phone screen. This means that the email format should be long and narrow. Today many people first get their email on their handheld device and make choices to read it or delete it at that time.
This makes it easier for them. If you send brochures Email Database by email, send them only as a pdf file attachment (not word format). That will preserve the layout and presentation just the way you want it. Auto responders are common tools of choice for real estate Email Database offices now. The auto responder should take the enquiry from the website and respond to the prospect immediately. This enables you to handle the enquiry later in the day with more specific property information or a telephone call.
Website opt-in forms are common place now and should Email Database feature on all your main website pages where people first land. In this way you will gather the enquiry automatically for your database. The website generated enquiry should then be bounced to Email Database your database and office immediately for response and follow up. The opt-in form content you use on your website should be considered and planned. The content you capture should be that which you want for the enquiry follow up, but you may also want phone numbers and some detail of the property they require.